Using Our Jobs-To-Be-Done Innovation Approach

  • Develop new business models that disrupt the status quo and address fundamental customer needs in better ways, creating new markets and new revenue streams.
  • Enhance go-to-market success by identifying and prioritizing fundamental problems customers are trying to solve. This insight clarifies how solution benefits should be presented.
  • Adapt existing business models to meet new realities, including changing customer needs, identifying new ways to monetize existing assets.
  • Defend against disruptive competitive threats by anticipating the true functional, social, and emotional needs of our businesses. This understanding helps organizations break free from traditional ways of viewing business, sparking productive innovation.
  • Build internal innovation capabilities helping organizations transform their businesses by creating a framework for repeatable innovation and sustainable growth.

IMark has extensive experience in various industrial and functional verticals. Our highly experienced teams are a right mix of entrepreneurs, innovators & strategists with strong consulting background. Our highly customized teams bring a combination of deep industry knowledge and expert perspectives from other industries on the challenge at stake, to offer fresh perspectives and breakthrough business insights. Our mission is to set new standards of excellence in the industries, not follow the pack with off-the-shelf solutions.